Signs are one of the marketing and communication practices that have been around for centuries. Over time, the best sign practices have changed.  Today, businesses have to be creative with their signs by including imagery and words. Choosing the right signage can be the difference between a successful business and a struggling one. But how do you choose the right signage to boost your business? Here we look at four ways the right signs can help your company.

1. The Right Signage Can Boost Your Visibility

You could have the best product in the market, but clients would never know your presence if you aren't visible. Signage performs a functional role in letting potential customers know that you're in their vicinity. Therefore, the right signage is attractive to the customer as they only have a few seconds to interact with it. For example, if your target audience is fashion lovers, feminine and bold signage will increase visibility.

2. The Right Signage Can Give Brand Exposure

You can also use the right signage to position yourself as a brand. Branding has become quite essential for consumers, especially Millennials and Gen Z. You should choose signage with your target audience in mind. What colors communicate your brand identity? Opt for bold, vibrant styles that are hard to forget. If you need help choosing the right sign for your brand, don't hesitate to contact us.

3. The Right Signage Will Give Off a Good First Impression

Did you know that customers associate the quality of signage with your products? According to a Visuologistix study, 68% of consumers associate signage with product quality. If this is the case, you want to leave the best impression. Ensure your sign has relevance and quality. For example, use an even material surface such as aluminum, wood, or plastic.

4. Use Readable and Uncluttered Signage to Capture Customers' Attention

What would be the point of a beautiful sign if it were unreadable and cluttered? Your customers would struggle to read and then give up. However, highly readable signage can boost your business. You could use a readable font and ensure the lettering is scaled. You should also avoid cluttering the signage with too many words.

Signs are powerful marketing tools that boost your business and improve sales. Jay Berry Signs is a sign company that can help you reach the next level of marketing by using strategic signage. Contact us for a free quote.